In a world of conflicting priorities, the marketing
budget often seems like a good place to start cutting costs. However,
the effect on sales of marketing reductions can be devastating. It is
important to keep your company and your products in the eye of your buying
public.
Not all money spent on marketing is productive, and
it is often useful to have an outside opinion of your marketing plans.
Small changes to the marketing mix can improve the cost-effectiveness
of your actions.
An aspect that is often neglected is corporate image.
A well-written and well-designed brochure can speak volumes about your
company and set it apart from your competition. If all your company's
printed output is similar in looks and style, it gives a better impression
of the quality and professionalism of your company.
